Technorati State of the Blogosphere Parts 3 and 4: How, and How Much?

Technorati continues to release our 2008 State of the Blogosphere report. Here's some highlights from the last two days of posts, on how most bloggers blog, and on blogging for profit (an eye-opening read).

  • One in four bloggers spends ten hours or more blogging each week.
  • Over half of the Technorati top authority bloggers post five or more times per day, and they are twice as likely to tag their blog posts compared to other bloggers.
  • From their use of RSS feeds, video, photos, and mobile updates, top bloggers are also tremendously sophisticated in leveraging the available tools to make their blogs more robust.
  • The Technorati Top 100 blogs had more than twice as many postings in June 2008 as the next 500, and more than 12 times as many postings as the next 5000.
  • The Technorati Top 100 are prolific, with 43% posting ten times per day or more often. Only 8% post once a day or less frequently, compared to 13% of the next 500 bloggers, and 22% of the next 5000 bloggers.
  • Among bloggers who have advertising on their blogs, two in three have contextual ads (such as Google AdSense). One-third of bloggers have affiliate advertising on their blog. One in five negotiate directly with advertisers and one in ten sell advertising through a blog ad network.
  • The average annual blogger revenue is more than $6,000. However, this is skewed by the top 1% of bloggers who earn $200k+.
  • Among active bloggers that we surveyed, the average income was $75,000 for those who had 100,000 or more unique visitors per month (some of whom had more than one million visitors each month). The median annual income for this group is significantly lower — $22,000.
  • Bloggers with advertising invest an average of $1,800 annually in their blogs. U.S. bloggers earn an average of $5,000, though bloggers in Asia earn 50% more on average and European bloggers earn an average of 75% more than U.S. bloggers.
  • High revenue bloggers skew the mean revenue. The median revenue for U.S. bloggers is $200 annually (and the median annual investment is only $50).
  • The top 10 percent of blogger respondents earned an average of $19,000 annually.
  • Three-quarters of these successful bloggers are male, and four in ten are self employed (twice as high as the average blogger).

Get all the details, including graphs and charts.