Technorati and Newsweek

Newsweek Blog Roundup I'm proud to announce that Technorati and Newsweek are working together, including a deep integration of posts and links from bloggers (here's an example) into Newsweek's site. This includes the Newsweek Blog Roundup and summary widget on every Newsweek page (shown here on the right). This acts just like a "most viewed articles" or "most emailed articles" widget - only the determinations are made by watching the number of bloggers that are linking to Newsweek articles. It shows the top 10 Newsweek stories generating the most discussion on Weblogs within the past 7 days. You can see it on the Newsweek homepage and on each of the article pages, simply scroll down a bit and look on the right hand side.

In addition, Newsweek has launched a section covering the conversations in the blogosphere about Newsweek's columnists as well. For example, here's the data on Steven Levy, Anna Quindlen, Michael Isikoff and Mark Hosenball. You can also subscribe to the search via RSS feed by Technorati Watchlist (available at the top of each Blog Talk), and you can dive as deep as you like by getting all of the posts as well.

My kudos to the folks at Newsweek for their forward thinking recognizing and including bloggers inside their tent. This is just the beginning of many ways that mainstream media and bloggers can work together to provide a more complete picture of a story - facts, opinions and feedback all shown in one place, making for a better reader experience.

One more thing - if you think that this is a cool feature, and you want to see Newsweek and other media companies roll out systems like this, leave a comment, or send a trackback, or better yet, go the the Blog Roundup and at the bottom of the page, rate the article. That'll send Newsweek a message that this is something you want to see more of.

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