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To wrap up a long data-filled week, we’ve rolled out part 5 of the State of the Blogosphere report, which is all about how traditional brands are perceived and how bloggers interact with brands in the blogopshere. This data is taken from the large survey done on Technorati bloggers earlier this year, as described in our methodology. Here’s a few of the interesting things we learned:

  • More than four in five bloggers post product or brand reviews, and blog about brands they love or hate.
  • One-third of bloggers surveyed have been approached to be brand advocates.
  • Of those, more than six in ten were offered payments of some kind.
  • One in five bloggers don’t think that newspapers will survive the next ten years.
  • Half of bloggers surveyed believe that blogs will be a primary source for news and entertainment in the next five years.
  • 37% of bloggers surveyed have been quoted in traditional media based on a blog post.
  • Bloggers are most open to receiving marketing messages from other blogs. Even non-blog web content is more influential among this group than traditional media sources for brand information.
  • Bloggers spend twice as much time online as U.S. adults 18-49, and spend only one-third as much time watching television.

Read the whole section, including charts and graphs. Read the entire 5-part report.


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