April 17, 2006

State of the Blogosphere, April 2006 Part 1: On Blogosphere Growth

Yes, another quarter has passed, and it is time to take a look at the numbers!

For historical perspective, you can see earlier State of the Blogosphere reports from February 2006, July 2005, from March 2005, and from October 2004.

The State of the Blogosphere is strong.

I continue to marvel at it, but the blogosphere continues to grow at a quickening pace. Technorati currently tracks 35.3 Million weblogs, and the blogosphere we track continues to double about every 6 months, as the chart below shows:

Slide0002-3

The blogosphere is over 60 times bigger than it was only 3 years ago.

New blog creation continues to grow. Technorati currently tracks over 75,000 new weblogs created every day, which means that on average, a new weblog is created every second of every day - and 19.4 million bloggers (55%) are still posting 3 months after their blogs are created. That's an increase both absolute and relative terms over just 3 months ago, when only 50.5% or 13.7 million blogs were active. In other words, even though there's a reasonable amount of tire-kicking going on, blogging continues to grow as a habitual activity.

In addition to that, about 3.9 million bloggers update their blogs at least weekly. Here's a chart of the number of new blogs created each day, from January 2004 to April 2006:

Slide0003-6

Spam, Splogs and Spings

Spam blogs and their cousins Spings (which I described in January's report) continue to present infrastructure providers like Technorati a challenge, as more people rely on understanding the real-time web There has been an increase in the overall noise level in the blogosphere during 2006, but aside from a few notable spam storms ("sporms"? Just how far can you take this naming system?) noted in red in the chart above, the high level of interesting, original content being created greatly outweighs the fake or duplicate content listed on splogs.

Posting Volume

A better indicator of the growth of the blogosphere than simply the number of new blogs created each day is the rate of postings to those blogs. Daily Posting Volume tracked by Technorati is now over 1.2 Million posts per day, which is about 50,000 posts per hour. The blogosphere also reacts to world events. I've pointed out a number of the spikes in posting volume that have accompanied major news events in the chart below of posting volume:

Slide0004-6

I wasn't able to identify all of the spikes, but I did find some of the notables. For example, it certainly appears that technology product launches attract great interest in the blogosphere - seems that we just can't restrain our inner geekiness when products like the iPod Video and the Intel Macintoshes were launched. Posting volumes on those two days even eclipsed blog coverage and commentary of the Superbowl and the 2006 State of the Union speech.

In summary:

  • Technorati now tracks over 35.3 Million blogs
  • The blogosphere is doubling in size every 6 months
  • It is now over 60 times bigger than it was 3 years ago
  • On average, a new weblog is created every second of every day
  • 19.4 million bloggers (55%) are still posting 3 months after their blogs are created
  • Technorati tracks about 1.2 Million new blog posts each day, about 50,000 per hour

Next: The growth of tagging, and the Blogosphere broken down by language

Technorati Tags: , , , , , , , , , , , , , , , , ,

Posted by dsifry at April 17, 2006 2:26 AM | TrackBack | View blog reactions
Comments

Great post. I find the 75,000 new blogs a day figure to be incredible!

Spam has indeed become a problem when searching technorati. Are there any plans to have a way for users to report splogs? Perhaps Technorati could provide either a basic contact form to report splogs, or something similar to craigslist.

Posted by: Thomas Stromberg at April 17, 2006 5:33 AM

Do you know what else is annoying? People who ambulance-chase current stories on the web, in order to promote their blogs in the comments section.

Reptilian Watch - http://www.bedoper.com/reptilian
is especially bad about doing that sort of thing.

Posted by: jason gortician at April 17, 2006 6:38 AM

These images are fantastic for helping clients understand the importance of the blog world... Thanks!

Posted by: Eli Singer at April 17, 2006 7:43 AM

great post david, do you have any numbers on the total number of corporate blogs, you estimated this a few years ago. And I wondered if you had an update?

John Cass

Posted by: john cass at April 17, 2006 7:44 AM

The almost 10% increase in active blogs after 3 months is probably the most significant stat to me. Suggests that not only is traffic to blogs as a whole increasing, but that bloggers are getting a better grasp on how to attract and RETAIN that traffic.

Posted by: Mack Collier at April 17, 2006 8:32 AM

Thanks for a great update, David.

I'm wondering how the composition and the readership of the Technorati 100 has changed in the last few quarters. It'd be interesting to see those growth stats relative to that of the overall blog universe.

Second, it'd be interesting to understand how the categories are diversifying as the absolute number of blogs grow, i.e., which categories are the new blogs in the last quarter are focusing on vs. the new blogs in the previous quarter and/or last year.

Also numbers on how the use of Technorati tags might provide a window into the mainstreaming (or not) of tagging in general.

Thanks again.

Posted by: Michael Parekh at April 17, 2006 8:35 AM

Thank you. Do you have any data on interesting or atypical blog implementations? For example, feedback loops in blogs (other than comments), social network blogoshpere, visualizations, or outcomes-based blogging (trying to make something collaboratively in a blog)?

Carol Minton Morris

Posted by: Carol Minton Morris at April 17, 2006 8:46 AM

thanks for the info david. Out of curiosity, does the number above include things like myspace, livejournal, and other more closed community blogs?

Posted by: bubba at April 17, 2006 8:50 AM

How easy was it to generate this data? Is this data itself exposed through an RSS feed? It would be interesting to see a chart of the emergence of WebPress (or rather, decline of MovableType with each new version).

Posted by: Jabe at April 17, 2006 9:57 AM

This is unblievable. The pace will slow down, as the law of large numbers will inevitably rear its head. Nonetheless, I am amazed, and Mr. Sifry is looking like a very, very smart man! Thank you for bringing us Technorati.

Posted by: Ted Oberwager at April 17, 2006 10:21 AM

What you can say about the 37 million chinese blogs claim by Baidu ?

Posted by: Eric Baillargeon at April 17, 2006 10:57 AM

I wonder how many new blogs are real blogs, and how many are just spam. Also with the blog lives starting to live longer, I wonder at the quality to quantity ratio.

Posted by: Patrick Havens at April 17, 2006 1:25 PM

My grandmother made her own blog the other day, which is fascinating because she's been dead for twelve years. In fact, I do drugs.

Posted by: Chris Head at April 17, 2006 1:25 PM

Does anyone track the consumption side of the supply demand equation ? How are blogs spreading into mainstream users daily internet habits ? Could be millions of blogs that are never visited at all.

Posted by: John Clifford at April 17, 2006 3:50 PM

Wow... How does Blogger and similar services keep their services free with such growth?!

Posted by: Jeff at April 17, 2006 5:30 PM

Originally we thought of ourselves as a Sydney based technology company... As of this momment-my company is holding a Web 2 /social software education forum in the Philippines...here we are in Quezon City -thousands of kilometers from what we once thought of as our market. We are webcasting live our education in our blog...this technology enables in fashions many fail to yet realise.

It is a small world, and getting smaller!

Kevin Leversee
pandorasquared.com

Posted by: Kevin Leversee at April 17, 2006 5:52 PM

I would be more interested in seeing how many of these blogs had been posted on in the last month or two. How many blogs out there does nothing for me seeing that many people blog for a couple of months and then quit.

Posted by: RMoney at April 17, 2006 7:53 PM

While the world may be getting smaller, the battle for attention is becoming more and more challenging. One of the cool things about Technorati is that it encourages us all to be more and more specific about our subject area. As blog readers we are more interested in specialties than in broadsheet type news. We want the personal view, not the world view. But I am way behind ... I have 74,975 new blogs to read today!

Posted by: Servant of Chaos at April 17, 2006 10:38 PM

This is fascinating stuff, but of course it begs the question: how much of this new blog-material is any good? There's spam, and there's splogs, but how much is haircut blogs, how much is "wow, a blog, tech is fab, what do I say now?" how much is "my webguy said I needed a blog and I'm a coach, dammit, so I shall blog...'today I was reminded of an important customer service point..." etc?

Is there an authoritative blog critic out there? I'm familiar with plenty of "submit your blog" sites, but they seem entirely too enamoured of bouncing blue kittens, soundtracks, and funky floating cursortrails, rather than analyzing the content.

Posted by: raincoaster at April 17, 2006 11:22 PM

David this is really amazing and I have blogged about it today. I wonder how many women blog compared to men?

Posted by: Ellee Seymour at April 18, 2006 2:14 AM

David this is really amazing and I have blogged about it today. I wonder how many women blog compared to men?

Posted by: Ellee Seymour at April 18, 2006 2:14 AM

David this is really amazing and I have blogged about it today. I wonder how many women blog compared to men?

Posted by: Ellee Seymour at April 18, 2006 2:14 AM

This is indeed a very important article for anyone who wants to take blogging seriously. I have seen many people who think that blogging is merely writing online diary. Thanks to Technorati we can see that blogging is growing at a huge rate.

Posted by: Razib Ahmed at April 18, 2006 5:54 AM

It would also be good if there was a way to track the readership of the blogosphere, how many people are reading blogs, not just making and doing them.

Posted by: Nick Mudge at April 18, 2006 9:51 AM

Indeed, impressive numbers, but what continues to disappoint me is that the number of business executives who are blogging is so small. Recently I was working on an initiative for a group blog for an organization of business leaders. From emails sent out to over a thousand people, we found that only 3 had active blogs.

Posted by: Jay Dwivedi at April 18, 2006 10:01 AM

Looking at data on Bloglines users, we've concluded that

- Feeds that really matter (FTRMs) are a small fraction of Blogosphere
- FTRMs double in a year rather than six months
- Most users follow a modest number of feeds

For details, see http://ebiquity.umbc.edu/blogger/2006/04/18/preferential-attachment-in-feeds/

Tim

Posted by: tim finin at April 18, 2006 2:00 PM

Amazing! Even that sounds like an understatement...75000 blogs a day? Awesome!

Posted by: Ravi at April 19, 2006 12:45 AM

"The Blogosphere doubles ever 6 months"

Awesome. This means that by 2009 there will be 8.8B blogs! :)

"Feeds that really matter (FTRMs) are a small fraction of Blogosphere"

I've been calling this the attentive blogosphere.

This isn't what this means.

This means that for PEOPLE THAT USE RSS AGGREGATORS (which is in turn a small percentage of Internet users) use a small portion of the blogosphere.

I think this is an important distinction because RSS aggregator users aren't internet-typical just yet.

Most people find blogs via search engines or read them directly in browsers (gasp!).

Of course any speculation on what percentage of users are using blogs only within browsers is totally up for grabs.

Kevin

Posted by: Kevin Burton at April 19, 2006 3:35 AM

No origami?

Posted by: Joe Anderson at April 19, 2006 4:36 AM

Good points about the feed readers. Fewer than ten percent of my readers use feeds. Naturally, the percentage is higher for tech blogs, as the readers are more technical. Hit counters do contribute information, once you strip out bot hits, although they vary in the quality and type of info they provide.

Posted by: raincoaster at April 19, 2006 10:47 AM

Ugh... it's kind of discouraging to see the figures, actually. How do you build readership when your just another small fry amonst millions of writers looking for the same exposure?

Posted by: The Mad Pigeon at April 19, 2006 1:35 PM

Chris Edwards has noticed [1] that some of the spikes are attributed to some events in this report, and to *different* events in your February 06 report [2]. For example, the spike labeled now "iPod Video" was labeled "Iraq Constitution" in February. You can see the difference better in this graphic:

http://blog.basturea.com/extra/technorati-graphics-4.gif

Is there a mistake in labeling the spikes?

Thank you for the report!

[1] http://blog.hackingcough.com/2006/04/multipurpose_sp.htm
[2] http://www.sifry.com/alerts/archives/000419.html

Posted by: Constantin Basturea at April 20, 2006 6:22 AM

These are some big numbers, but it'd be interesting to see them broken down a bit more. Posting volume is definitely the key to tracking the growth of the blogosphere. As we all know there are far too many "tire kickers" (as David puts it) out there who create a blog and abandon it. Or -- and I'm guilty of doing this in my early days -- there are bloggers who create a blog on, say, Blogspot but can't decide which URL to register so they register three or four just to make sure noone else grabs them before they do. Though that's probably not as rampant as I make it out to be.

As far as breaking down the numbers, I'd be interested to see how many corporate blogs are out there, as well as professional blogs (like this one), and then personal blogs that entertain or provide knowledge (i.e. capable of attracting loyal readers who have no personal ties to the blogger), followed by blogs that are merely personal journals (i.e. not intended for other readers or read only by a few close friends). This would be followed finally by dead blogs and splogs.

Even if they were only rough percentages of those categories, it would help. Anyone have any best guesses?

Posted by: Dave at April 20, 2006 7:02 AM

Dave -- you keyed into the idea of the conversational ability of blogs originally and you were one of the first to do so.

Is there any way to track the loop-backs other than links in? Mutual looping for more than a one-way conversation? Measuring spiking chatter is topical but measuring the mutual conversation of influentials would be interesting.

Thanks for all you do and have done.

Posted by: H.A.Page at April 21, 2006 8:04 AM

Женюсь что не сделаешь ....

Posted by: BACLOFEN at April 22, 2006 2:37 PM

No doubt about the impact of bloggers...and we're proud to have added an 'editor's blog' to our alternative news site!

Our readership is extraordinary....both in numbers and in intelligence - as we can tell from the comments and the email we get every day.

Jesse's Blog has been linked around the globe on a regular basis. Come on down and click on "editor's blog" so you can read our views for yourself:

TvNewsLIES.org

Posted by: Reg at April 22, 2006 8:11 PM

Use www.blogghost.net for free blog hosting!

Posted by: James Wilkins at April 24, 2006 4:39 AM

Good statistics. But what do we actually know about this last 16 million-odd blogs that have come online? What do they write about? What kind of people are they?

Posted by: Antoin O Lachtnain at May 1, 2006 3:36 PM

Any idea what that huge dip in blogging was between the London bombings and Katrina? Did the most bloggers just take that time off?

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