October 14, 2004

Oct 2004 State of the blogosphere: Big Media vs. Blogs

This is part 3 of a series on the growth of the Blogosphere, its impact on individuals, corporations, media, politics, and technology, Part 1 covered the overall growth of the blogosphere, and part 2 covered the volume of postings. Today I'll build further on the growing influence and authority of bloggers, and compare some of the online influence to mainstream media sites. Click on the image below to see the full-size chart (this data is about a month old, so there's a bit of change in the relative rankings from this data set and the current Top 100, for example)

The folks at Google (and IBM, and others) made a fundamental breakthrough in exploiting the concept of “Page Rank” - essentially, that hyperlinks are votes of attention, and that the number of web pages linking to a page is reflective of the authoritativeness of that page, and that use of collective human intelligence towards relevance revolutionized the search industry.

At Technorati, we've taken the same fundamental realization and extended it to people and organizations. The number of people linking to you is a very powerful measurement of your influence or authority with those people - because if nothing else, those people are spending some attention on you. Documents are the exhaust of our attention streams - they are a tangible reflection on what we are spending our time and attention on. Negative attention “I hate such-and-such” runs counter to this theory, but empirical evidence shows that people overwhelmingly link to items and objects that they like or endorse, far more frequently than to things they disapprove of (e.g. Terveen and Hill, 1998).

Slide6

The chart above shows a graph of the most influential or authoritative blogs as compared with the most authoritative “big media” sites. Certainly, top-quality journalism, interesting articles, and consistency of quality show why the top big media sites are on top. But it also shows that a large number of people are getting news, information, and opinion from outside of the mainstream media, and that these sources are rivaling or exceeding the attention paid to smaller “professional” sites.

Also important are the approximately 8000 blogs that have between 100-1000 inbound sources, which represent a set of people who are often writing about targeted or niche topics, like PVRBlog (158 sources), or Ross Mayfield (340 sources), and tens of thousands of blogs between 50-100 inbound sources, which represent smaller communities of conversations going on every day, on a wide range of topics. There is a lot of information and conversation in the tail of the media power curve that goes well beyond what is available from larger media organizations.

Tomorrow: A look at the emerging world of the corporate blogger, and how they are changing the image of some of the most influential organizations, like Microsoft and Sun Microsystems.

Posted by dsifry at October 14, 2004 01:59 PM | Other blogs commenting on this post | TrackBack
Comments

This data doesn't seem to match what I've seen from Technorati in the past couple of months. Are these charts generated from an old dataset?

Posted by: Matt at October 14, 2004 03:33 PM

Hi Dave,

These stats were impressive when you presented them live at Web2.0con as well. Do you have any stats on the growth of non-blog feeds, such as message boards, community bulletin boards, etc, feeding new posts in the feed-sphere. Does Technorati plan to include those at some point?

Thx,

Allen
www.Wondir.com

Posted by: Allen Searls at October 14, 2004 04:37 PM

Matt,

As I mentioned in the post, this chart is taken from an older data set, we haven't updated it with the most recent data, but the same basic power law applies.

Dave

Posted by: David Sifry at October 14, 2004 04:40 PM

Great, I'm a niche. ;-)

Posted by: Ross Mayfield at October 14, 2004 08:42 PM

But a fine-looking niche, indeed!

Posted by: JD Lasica at October 14, 2004 11:41 PM

Automatic collection of Weblogs in the japanese context[1] is an article which explains how they tried to identify a Weblog. they say that “ 82% of japanese Weblogs are not done with tools”. Therefore these weblogs are unlikely to ping technorati. I know many other weblogs which never pings technorati.

That would be interesting to evaluate this biais, by counting how many weblogs technorati really takes into account. It will help to define the error margin of the stats.
In the calculation a simple coverage survey will not be enough, there will be a necessity to cover it in time. For example, it's happening quite often for a reason X or Y that I do not ping technorati, and so links that I have done to other people are not counted in this case.

The graph is interesting but with error margins and with the context of the experiment number of data, period of time, etc. It would become a lot more viable. :)))

[1] http://www.blogpulse.com/papers/www2004nanno.pdf

Posted by: karl at October 15, 2004 04:11 AM

Hmm. This study seems to measure the number of static links to various sites. That could be an indirect measure of influence, true.

But when I saw the title "State of the blogosphere: Big Media vs Blogs" I was thinking more along the lines of how independent writers have blown open the doors to the "Letters to the Editor" column, and the whole "factcheck yo' ass" phenomenon. I don't know how to measure this.

Take the Slashdot placement, for instance -- it's high because it has been around for quite awhile, and managed to get permanent (rather than daily) placement on other sites -- it may not be the first place you'd find a new technical item, but it is useful as a popularization step in reaching a wider audience, as a sort of corroboration of the validity of a particular idea in the relatively homogenous group mind.

ugh, I'm rambling. But I guess my question here is what, exactly, a readily-attinable metric actually reveals...?

Posted by: John Dowdell at October 15, 2004 02:41 PM

One of the aspects that impress me about The Sydney Morning Herald is that they were both an early adopter of a news media website, and an online Blog, 'Margo Kingston's Webdiary'. Blogs certainly do add a human touch to the media business, Lately, I've been breaking a few traditional "protocols" in ours. Bottom line - blogs make a positive difference.

Posted by: Greg Tingle at October 16, 2004 04:55 AM

Dave,

I have a "Technorati ignoramus" question to ask. When I followed your link to Ross Mayfield's sources, just below the number of links was the phrase "last updated 116 days, x hours, y minutes ago." I input a search for Daily Kos, and the results included the statement that it had last been updated something like 158 days ago.

What does this "updating" refer to? It's obviously not referring to the blogs themselves, and if it refers to the sources, that would mean the data was too old to be of much use.

Thanks for posting this series; it's fascinating data.

Posted by: Leslie in CA at October 17, 2004 07:22 AM

Also, as someone pointed out when a similar graph appeared in Wired Magazine, Plastic and Davenetics, the 2nd and 3rd highest linked blogs were provided as default links in old Blogger templates, and as such should be scrubbed from the dataset.

Posted by: Caterina Fake at October 20, 2004 08:14 PM

319629 adipex 274825 adipex buy 62059 adipex online 11042 adipex p 7825 adipex buy online 7297 adipex online order 3563 adipex order 3177 adipex cheap 3031 adipex diet pill 1963 adipex phentermine 1869 adipex line 1147 adipex generic 1079 adipex effects side 873 adipex purchase 734 adipex prescription 644 adipex p tablet 631 adipex loss weight 619 adipex discount 522 adipex cheapest 456 90 adipex 395 adipex information 395 adipex pill 372 adipex online pharmacy 340 adipex for sale 331 adipex cod 290 adipex free shipping 259 adipex diet loss weight 256 adipex drug loss weight 254 adipex lowest price 250 adipex diet 237 adipex online prescription 232 37.5 adipex 222 adipex price 199 buy cheap adipex 186 adipex info 182 adipex overnight 161 adipex p diet pill 154 adipex ingredient 150 adipex cheap diet pill 149 adipex tablet 142 adipex capsule p 133 adipex result 131 adipex review 126 adipex medication 121 adipex phentermine vs 120 cheapest adipex online 115 adipex online cheap 112 adipex phentermine xenical 110 adipex adipex 110 buy adipex p 104 adipex success story 103 danger of adipex 103 adipex pharmacy 100 adipex drug 94 weight loss adipex phentermine 94 adipex meridia phentermine xenical 92 adipex diet drug 88 adipex canada 85 didrex adipex 84 adipex rx 83 adipex does work 81 buy adipex on line 80 adipex online rx 79 bontril phentermine adipex 79 order adipex cheap online 79 adipex retard 77 difference between adipex and phentermine 74 adipex loss p weight 73 37.5 adipex p 73 adipex cash delivery 73 adipex didrex phentermine tenuate 73 diet adipex strongest prescription diet pill 73 adipex free 72 buy adipex cod 71 adipex p side effects 71 adipex vs ionamin 71 adipex meridia online phentermine prescription viagra xenical.com 70 compare adipex prices 67 adipex bontril 67 adipex fastin 66 adipex cheapest price 65 adipex 37.5 mg 65 adipex 37.5mg 64 phentermine and adipex diet pill 63 adipex comparison price 62 adipex weight loss pill 61 adipex delivery saturday 60 adipex low price 59 adipex cheap cod 58 user of adipex 56 9 9 9 9 adipex diet pill 56 adipex testimonials 54 low cost adipex 53 adipex com 53 picture of adipex 52 buy cheap adipex online 52 adipex harmful side effects 52 adipex story 51 adipex compare 51 purchase adipex online

Posted by: Adipex at October 21, 2004 12:14 AM

319629 adipex 274825 adipex buy 62059 adipex online 11042 adipex p 7825 adipex buy online 7297 adipex online order 3563 adipex order 3177 adipex cheap 3031 adipex diet pill 1963 adipex phentermine 1869 adipex line 1147 adipex generic 1079 adipex effects side 873 adipex purchase 734 adipex prescription 644 adipex p tablet 631 adipex loss weight 619 adipex discount 522 adipex cheapest 456 90 adipex 395 adipex information 395 adipex pill 372 adipex online pharmacy 340 adipex for sale 331 adipex cod 290 adipex free shipping 259 adipex diet loss weight 256 adipex drug loss weight 254 adipex lowest price 250 adipex diet 237 adipex online prescription 232 37.5 adipex 222 adipex price 199 buy cheap adipex 186 adipex info 182 adipex overnight 161 adipex p diet pill 154 adipex ingredient 150 adipex cheap diet pill 149 adipex tablet 142 adipex capsule p 133 adipex result 131 adipex review 126 adipex medication 121 adipex phentermine vs 120 cheapest adipex online 115 adipex online cheap 112 adipex phentermine xenical 110 adipex adipex 110 buy adipex p 104 adipex success story 103 danger of adipex 103 adipex pharmacy 100 adipex drug 94 weight loss adipex phentermine 94 adipex meridia phentermine xenical 92 adipex diet drug 88 adipex canada 85 didrex adipex 84 adipex rx 83 adipex does work 81 buy adipex on line 80 adipex online rx 79 bontril phentermine adipex 79 order adipex cheap online 79 adipex retard 77 difference between adipex and phentermine 74 adipex loss p weight 73 37.5 adipex p 73 adipex cash delivery 73 adipex didrex phentermine tenuate 73 diet adipex strongest prescription diet pill 73 adipex free 72 buy adipex cod 71 adipex p side effects 71 adipex vs ionamin 71 adipex meridia online phentermine prescription viagra xenical.com 70 compare adipex prices 67 adipex bontril 67 adipex fastin 66 adipex cheapest price 65 adipex 37.5 mg 65 adipex 37.5mg 64 phentermine and adipex diet pill 63 adipex comparison price 62 adipex weight loss pill 61 adipex delivery saturday 60 adipex low price 59 adipex cheap cod 58 user of adipex 56 9 9 9 9 adipex diet pill 56 adipex testimonials 54 low cost adipex 53 adipex com 53 picture of adipex 52 buy cheap adipex online 52 adipex harmful side effects 52 adipex story 51 adipex compare 51 purchase adipex online

Posted by: Adipex at October 21, 2004 08:43 AM
Post a comment









Remember personal info?