Technorati and Edelman are partnering in an attempt to better understand how blogging and traditional PR intersect, and what bloggers think about communication from mainstream companies. Edelman is a global public relations firm representing brands such as Xbox, Nissan, and Dove. Working together, we created a 18-question survey to better understand the blogging community and your preferred methods of hearing from companies.
Is receiving a press release from a PR agency just more spam? What about product discounts or free goods? Are there better ways for traditional marketers and bloggers to interact? What is the implicit contract created when marketers and bloggers communicate? What are the ethical questions? What are companies not listening to that they should be listening to?
Please take a few minutes to answer the survey. This survey is intended as a starting point for discussion, and not a comprehensive be-all, end-all survey. Personally identifiable information is not tracked but you may explicitly give us permission upon submission to send you the final results of the survey. We will review the aggregated results and include the findings in a public white paper next month to help inform bloggers, companies, and public relations firms. All survey respondents have the option to receive this white paper via e-mail as soon as it is available.